Big Pharma Advertising

From the time we awaken until we retire each day, companies market themselves to us.

I get it! Marketing is an integral part of selling products and services to prospective clients.

I absolutely understand the importance of getting a message out there to a client base: I’ve been marketing a feature film for over three years on NoFakeNews, and the results have brought us millions of views!

Regarding marketing, I don’t have a problem with drug companies advertising OTC medications to healthcare consumers. I wouldn’t take the crap myself, but that is another story. I do have a big problem with the law that grants Big Pharma the license to market prescription drugs directly to the public via mainstream television and other media.

Medical doctors and not laypeople spend many years in an academic setting learning about the alleged benefits and dangers of a plethora of prescription drugs.

The public cannot, by law, have any access whatsoever to prescription drugs without the executed signature of a licensed medical doctor.

Can someone please explain to me why any prescription drugs are being marketed to the the lay public that has neither the education nor the scientific understanding to decide the benefits of said products regarding their medical conditions?

In my opinion, prescription drugs should only be marketed to licensed medical doctors. Physicians have the educational background to assess the value of a specific drug on a case-by-case basis only after performing a proper medical examination on a patient.

The only reason direct marketing of prescription drugs to the public is even a practice is because Big Pharma has lobbied its way into such a position. The pharmaceutical industry is a financial juggernaut with vast amounts of money and power. Their ability to market prescription drugs to you and me and altogether avoid the educated professionals who are licensed to prescribe the pharmacologics is why so many drugs are overprescribed and misused by the citizenry.

A situation exists today in Big Medicine where patients tell doctors what to prescribe and what not to prescribe. It is a ridiculous system, and it exists because of the current advertising laws put in place by elected politicians who were highly influenced by political lobbyists hired by the pharma industry.

The laws allowing prescription drugs to be directly marketed to citizens need to be repealed, and the advertising halted at once.

At one time in America, Big Tobacco was allowed to do what Big Pharma is allowed to do today. I am amazed that the tobacco that the public can purchase without a prescription was banned from television advertising. Yet, prescription medicines that can only be legally acquired with a doctor’s signature occupy over half of mainstream television advertising.